FAQs

Why work with Ameera?               

  • It’s a good question. There are many great East Toronto real estate agents; however, very few are willing to turn down work outside of the East End. Imagine you had to do surgery? Would you want a general surgeon or a specialist? As a specialist in the East End, I am able to advise in a way that I couldn’t elsewhere. We often talk in real estate about location, but it is more than that. When we talk about location, it’s also about community, life and experience; something that can differ from street to street. As someone entrenched in this community, I use my networks, financial expertise as a CPA, CA and years in education to gently guide and learn the market with my clients - many of whom become friends.

    Perhaps reading my testimonials or google reviews may help as I am a modest person. This is actually the most difficult question in my FAQs to answer :)

  • The short answer is I prefer not to. The more accurate answer is - if it helps a buyer achieve their dream of coming to the East End, then I will help sell their home in the West End. If you are considering moving to the West End, please know you can work with two agents at the same time - a specialist who supports your East End search and another who supports your West End search.

  • There is no doubt that buying is different than selling. There are fewer tangible items a buyer agent offers when representing their clients. So how have I become one of the top buying agents in the East End? Here are some of the services I bring when representing you as a buyer: 

    • Authenticity: I got into real estate after two long and successful careers. I do not look like the typical agent, and I wear that with pride   

    • Patience and Instinct: Being patient can pay off, as can acting quickly. Knowing when to use this strategy has served my clients very well 

    • Relationships: You know the saying, your network is your net worth. The same applies in real estate. Having relationships matters far more than you think when trying to move the deal in your favour

    • Financial Background: Not everyone has the confidence and understanding of the costs of homeownership. I have the spreadsheets and financial tips to leverage as a CPA, CA 

    • Construction Knowledge: A home inspection only ever tells you half the story. With over a decade of managing construction projects, and a network of trades to call on, it’s easy to know the real costs before placing an offer

    • Location: As a specialist in the east end, few things get past me, even the community gossip. The small things matter when choosing where to live, if it’s in the east end, I likely know about it 

    • Schools: As a former independent and TDSB teacher, I have knowledge of our school system, which often plays a big role in locational decision making 

     

  • While many agents describe themselves as “full service”, it can mean different things. Typically full service means providing the base elements to sell a home: home inspection, staging, photography and marketing. For me, full-service means servicing you, your family and most importantly, your investment thoroughly. As one of my clients put it, “Ameera puts in work!”

    This work means making your house look its best prior to listing by coordinating trades and material, partnering with high end staging companies, support with moving and storage as well as top notch marketing. 

    My years as an educator has taught me that equality and equity are not the same thing. Not everyone needs the same services and support. I’m here to work with you to achieve your goals.

Buying a Home in the East End

  • It’s definitely competitive, especially in neighbourhoods like Riverdale, Leslieville, and the Beaches. Homes that are well priced and well presented tend to move quickly. That being said, with the right guidance you can still find great value—knowing what features you can compromise on, being ready to act when the right listing comes, and having financing lined up all help. I’m here to help you identify opportunities without getting caught in bidding wars unless it really makes sense for you.

  • It depends on your priorities. If you’re after top schools, parks and a quieter, more residential feel, neighbourhoods like North Riverdale and Playter are excellent. Leslieville offers a vibrant food & café scene, walkability, and community energy, which many professionals love. First-time buyers often find good value a bit further east or north of Danforth and east of Donlands —if you’re comfortable with renovations or design improvements, these can also provide solid value. I’ll help you map your priorities—budget, lifestyle, commute—and find the areas that align best.

  • It’s not strictly required, but being pre-approved (or at least knowing what you qualify for) gives you a huge advantage. It helps you move quickly when you see a home, gives you clarity on what you can reasonably offer, and strengthens your negotiating position in the eyes of sellers. Plus, you’ll feel less stressed knowing that side is sorted. I can tell you when I’m on the listing side, all things being equal, I will always encourage a seller to take a firm offer over a conditional offer (ie. conditional on financing).

  • Each of these neighbourhoods are distinct and have their own characteristics:

    • Riverdale tends to have more established streets, older homes with character, and a strong sense of community. It also tends to be the most expensive.

    • Leslieville is more eclectic and buzzy—a mix of older houses, newer infill, cafés, boutiques, a vibrant street life, and somewhat more “refined urban.”

    • East York offers more variety—some parts are quiet, family-friendly, with mature trees and green spaces, others are more dense. Prices can vary significantly depending on proximity to transit, schools, amenities.

    I’ll walk you through what “feel” you like and what your budget allows to help you compare what you give up vs what you gain in each.

  • It really depends on market conditions, your readiness (financing, what you’re looking for), and how flexible your criteria are. For many clients, from the first search to closing, it might take 2-4 months, but some find great matches in a few weeks and others take longer. My goal is to make that process as smooth as possible by providing you with good listings early, helping you narrow decision-making, and managing steps so nothing gets overlooked.

Selling a Home in the East End

  • Spring tends to be the “high season”—buyers are active, neighbourhoods look their best with gardens and daylight. However, homes that are well-staged, well-priced, and marketed smartly can sell well at almost any time. Fall can also offer good opportunities, especially before the holidays. If you’re considering selling, we’ll collaborate on the best timing that factors your plans and goals beyond selling.

  • There are a few key actions that tend to make a big difference:

    • Declutter, clean, and depersonalize so buyers can imagine living there.

    • Repair obvious things (paint, small fixes, doors/windows) so things look well maintained.

    • Consider staging or at least professional photography—great visuals go a long way.

    • Make sure curb appeal is strong: landscaping, lighting, entrance.

    • Be honest but strategic about upgrades: sometimes minor cosmetic touches give excellent ROI.

    I work with trusted stagers, photographers, and trades, so I can help you figure out which improvements are worth doing and which are not. I also often help manage the trades - reach out so we can figure out what works best for you.

  • Yes. In most cases staging helps – both in physical staging (furniture, minimizing clutter) and in how we present your home online (photos, layout). Even small staging adjustments can help buyers see what could be. The level and expectation of staging also varies within the East End. In Riverdale, given the premium buyers are paying, they have come to expect magazine style staging. Sometimes the logistics of this kind of staging may not align with your lifestyle. That said even strategic rearrangement or “lived in” styling, and focused upgrades can help. We’ll work together to decide what kind of staging makes sense for you and your home.

  • A few core parts go into pricing:

    1. Comparable recent sales in your exact area (same street or school district), both in condition and home type.

    2. Market trends: is demand rising, plateaued, or slowing; what buyers are actually paying vs list prices.

    3. The condition of your house, upgrades needed or issues for the buyer to remediate.

  • My marketing is multi-pronged:

    • High-quality photos by architectural photographers, often with staging, to show your home in the best light.

    • Strong online presence: MLS, social media, and targeted local ads.

    • In-person open houses.

    • Effective storytelling: highlighting neighbourhood amenities, lifestyle, schools, transit, and things people care about in East Toronto.

    • Communication: I keep you updated, quickly follow up with interest, and ensure buyers see your home at its best.

    I believe great presentation + strong communication = more serious offers and better results.